![]() ![]() This was the week in which Walmart grocery pickup took off during the start of social distancing. The point at which grocery and restaurant spending most closely approached each other was the week of March 9, 2020, in which customers spent only 9% more on online restaurant purchases than on online grocery purchases. In the four-week period starting June 22, 2020, they had spent 72% more on restaurants. During the four weeks starting on June 21, 2021, customers spent 87% more on online restaurant purchases than they did on online grocery purchases. The size of the gap between restaurant and grocery spending continues to change. Here, restaurant spending in the first week was set to 100, and the remaining values for all segments were scaled accordingly, allowing us to see the true relationships between each segment. Restaurants win, and by a larger margin of spending now than a year ago. This chart shows spend on restaurant, grocery, and convenience store transactions. "Convenience store" includes orders from over 60 convenience store and pharmacy stores through 11 third-party services and Instacart, as well as direct from goPuff, Casey's, and 7-Eleven. It does not include pickup orders direct from Target, but does include Shipt. "Grocery" includes 48 grocery stores and ordering services, as well as Walmart and Target. ![]() "Restaurant" includes 21 third-party services, 39 ordering platforms, and 76 restaurant websites. This analysis was based on over 10 million transactions. Note: The highest spend for the first week was set to 100, and all other values scaled accordingly. ![]() As competition heats up in the digital ordering arena for grocery delivery, Edison Trends analyzed more than 10 million transactions to understand which brands are taking a lead.įigure 1a: Chart shows estimated online spend on restaurant, grocery, and convenience store pickup and delivery from DecemJuly 18, 2021, according to Edison Trends. Instacart also took steps to build and operate fulfillment centers for supermarkets to improve efficiencies further cement their place in grocery delivery, while traditional gocery retailers like Aldi, Kroger, and Walmart have added both delivery and curbside pickup options for their customers. Uber Eats recently announced a grocery delivery partnership with Albertsons while DoorDash also expanded in recent months, partnering with convenience stores and grocery retailers to provide delivery on top of their already existing DashPass service. The rise of online grocery delivery-alongside record growth of the restaurant and convenience store delivery sectors-continues to be an area of interest for many businesses this year. During the four weeks starting on June 21, 2021, customers spent 87% more on online restaurant purchases than they did on online grocery purchases.DoorDash, Uber Eats, and others) have seen the greatest combined growth (225%) in consumer spend on online grocery transactions in the last year. In July, Instacart led in grocery store deliveries with 63% market share, ahead of Amazon (25%), Shipt (6%), online-only grocers (4%) and other third-party delivery services (3%). ![]()
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